Mushroom N Swiss is Hardee's star burger. Their original recipe is a homemade mix of Mushroom Gravy, mixed with Swiss cheese and beef makes it truly original.
This time, Hardee's was launching a limited time promo: an addition to their collection which now included Chicken.
Hardee's asked us to create a campaign around the promo that would reach to audiences (Gen-z) and generate buzz.
Turning the promo collection into something unique and appealing. So we did just that...
We created a fashion collection that was as unique as Hardee's recipe.
Made up of 2 main ingredients: MUSHROOM N SWISS. We brought the collection to life across all channels.Carefully designed every piece of apparel, and introduced a fresh visual and digital communication that would elevate the idea and turn it into something cool and aspirational.
CD / Copywriting: James Kennaway
Design Director: Giovanni Bordé
Art Director: Andrea Terzian, Hugo Lucas