Odisseias Xmas Campaign

Since Christmas is an time extremely important period in commercial terms, the goal with this campaign was to catapult Odisseias to the Top of Mind of current and potential customers, presenting at the same time the competitive advantages of the "experience" as a product (customization \ hundreds of options within a given universe) and increase the brands reputation. On the developed campaign we fully stressed out the product in its benefits and advantages: in what each person can get from each pack and how the packs offer are the surprise and the perfect Christmas gift.